Privacy policy

Who We Are

AMURE LTD trading as AMURE Linen. Company number 17354432. Customer and privacy enquiries can be sent to info@amurelinen.co.uk.

Information We May Collect

• Identity and contact information such as your name, email address, telephone number, billing address and delivery address.
• Order and transaction information, including products purchased, order history, refunds and returns.
• Payment-related transaction information. Full card details are handled by secure payment providers rather than stored directly by AMURE Linen.
• Account information if you create a customer account.
• Messages and customer-service information when you contact us.
• Marketing preferences and newsletter choices.
• Technical and usage information such as IP address, browser, device information, website activity and cookie identifiers where applicable.

How and Why We Use Your Information

• To process payments, fulfil orders, arrange delivery and manage returns or refunds where necessary to perform our contract with you.
• To provide customer service and respond to enquiries.
• To prevent fraud, protect our website and maintain security where we have legitimate business interests in doing so.
• To comply with legal, accounting, tax and regulatory obligations.
• To improve our website, products and customer experience using appropriate analytics and business information.
• To send marketing communications where permitted by law and, where required, where you have given consent. You can unsubscribe at any time.

Who We May Share Information With

We may share only the information needed with trusted service providers that help us operate the business, for example Shopify, payment processors, delivery couriers, returns providers, email and customer-service platforms, analytics providers, IT/security providers, professional advisers and public authorities where required by law. We do not sell your personal information to advertisers.

International Transfers

Some technology or service providers may process information outside the UK. Where this happens, we use appropriate safeguards required by UK data protection law.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described above, including customer service, legal, accounting, tax, fraud-prevention and regulatory requirements. Retention periods vary depending on the type of information and why it is held.

Your Rights

Depending on the circumstances, you may have rights to request access to your personal information, ask us to correct it, request deletion or restriction, object to certain processing, request data portability and withdraw consent where consent is the lawful basis. To exercise a right, email info@amurelinen.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Marketing

You can unsubscribe from marketing emails at any time using the unsubscribe link in the message or by contacting us. Service emails about an order are not marketing and may still be sent where needed to fulfil your purchase.

Cookies

Our use of cookies and similar technologies is explained in the Cookie Policy below. Non-essential cookies should only be set where the required consent has been obtained.